Summertime and the end-of-year holidays are when most Americans gather to enjoy their free time with friends and family. They are also some of the most deadly times on American roads due to impaired driving. That’s why during the summer and the end of the year, a nationwide campaign comprised of thousands of traffic safety partners, join together to protect citizens from this deadly crime. Here in New Jersey, the Division of Highway Traffic Safety utilizes the Drive Sober or Get Pulled Over campaign to achieve its goal: prevention.
The Goal is Prevention
The key to deterring impaired driving is highly visible enforcement. The research is clear on the affect highly visible enforcement has on deterring impaired driving. Prevention and not arrest is the goal of the campaign. Drivers must perceive that the risk of being caught is too high before their behavior will change. Use the Drive Sober or Get Pulled Over message to convince audiences that the chance of being caught is too high to risk. This message works and has influenced many citizens nationwide not to drink and drive.